Marketing Basics

  • $299.00
    Unit price per 


Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.


Just Some of our satisfied customers. View All Clients
“These materials are a life saver...”   Read more testimonials

Everything you need to teach a one-day workshop for Marketing Basics:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

Download
Free Sample

Marketing Basics Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans
Module Two: What is Marketing?
  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module Two: Review Questions
Module Three: Common Marketing Types (I)
  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Three: Review Questions
Module Four: Common Marketing Types (II)
  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Four: Review Questions
Module Five: The Marketing Mix
  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Five: Review Questions
Module Six: Communicating the Right Way
  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Six: Review Questions
                Module Seven: Customer Communications
                • Give Your Customers a Voice
                • It’s Not About You, It’s About Them
                • Every Interaction Counts
                • Answer Questions Honestly
                • Case Study
                • Module Seven: Review Questions
                Module Eight: Marketing Goals
                • Brand Switching
                • Repeat Purchases
                • Brand Loyalty
                • Inform and Educate
                • Case Study
                • Module Eight: Review Questions
                Module Nine: The Marketing Funnel
                • Awareness
                • Interest
                • Desire
                • Action
                • Case Study
                • Module Nine: Review Questions
                Module Ten: Marketing Mistakes (I)
                • Not Taking Social Media Seriously
                • Not Having a USP
                • Cross Cultural and International Translations
                • Not Building a Relationship
                • Case Study
                • Module Ten: Review Questions
                Module Eleven: Marketing Mistakes (II)
                • Not Having a Plan
                • Aiming at Everyone
                • Not Tracking Metrics
                • Not Listening to Your Customers
                • Case Study
                • Module Eleven: Review Questions
                Module Twelve: Wrapping Up
                • Words from the Wise
                • Review of Parking Lot
                • Lessons Learned
                • Completion of Action Plans and Evaluations

                              Other Course Kits Available:

                              1. Accountability in the Workplace
                              2. Administrative Office Procedures
                              3. Administrative Support
                              4. Adult Learning - Mental Skills
                              5. Adult Learning - Physical Skills
                              6. Anger Management
                              7. Appreciative Inquiry
                              8. Archiving and Records Management
                              9. Attention Management
                              10. Basic Bookkeeping
                              11. Being a Likeable Boss
                              12. Body Language Basics
                              13. Budgets and Financial Reports
                              14. Building Confidence and Assertiveness
                              15. Business Acumen
                              16. Business Ethics
                              17. Business Etiquette
                              18. Business Succession Planning
                              19. Business Writing
                              20. Call Center Training
                              21. Change Management
                              22. Civility in the Workplace
                              23. Coaching and Mentoring
                              24. Coaching Salespeople
                              25. Collaborative Business Writing
                              26. Communication Strategies
                              27. Conducting Annual Employee Reviews
                              28. Conflict Resolution
                              29. Contact Center Training
                              30. Contract Management
                              31. Creating a Great Webinar
                              32. Creative Problem Solving
                              33. Creativity: Thinking Outside the Box
                              34. Crisis Management
                              35. Critical Thinking
                              36. Customer Service
                              37. Customer Support
                              38. Cyber Security
                              39. Delivering Constructive Criticism
                              40. Developing a Lunch and Learn
                              41. Developing Corporate Behavior
                              42. Developing Creativity
                              43. Developing Emotional Intelligence
                              44. Developing New Managers
                              45. Digital Citizenship
                              46. Diversity, Equity and Inclusion
                              47. Employee Motivation
                              48. Employee Onboarding
                              49. Employee Recruitment
                              50. Employee Termination Processes
                              51. Entrepreneurship
                              52. Event Planning
                              53. Executive and Personal Assistants
                              54. Facilitation Skills
                              55. Generation Gaps
                              56. Goal Setting and Getting Things Done
                              57. Handling a Difficult Customer
                              58. Health and Wellness at Work
                              59. High Performance Teams Inside the Company
                              60. High Performance Teams Remote Workforce
                              61. Hiring Strategies
                              62. Human Resource Management
                              63. Improving Mindfulness
                              64. Improving Self-Awareness
                              65. In Person Sales
                              66. Increasing Your Happiness
                              67. Internet Marketing Fundamentals
                              68. Interpersonal Skills
                              69. Job Search Skills
                              70. Knowledge Management
                              71. Leadership and Influence
                              72. Leadership Development for Women
                              73. Lean Six Sigma
                              74. Life Coaching Essentials
                              75. Manager Management
                              76. Managing Personal Finances
                              77. Managing Workplace Anxiety
                              78. Managing Workplace Harassment
                              79. Marketing Basics
                              80. Measuring Results From Training
                              81. Media and Public Relations
                              82. Meeting Management
                              83. Middle Manager
                              84. Millennial Onboarding
                              85. mLearning Essentials
                              86. Motivating Your Sales Team
                              87. Multi-Level Marketing
                              88. Negotiation Skills
                              89. Networking Outside the Company
                              90. Networking Within the Company
                              91. Office Health and Safety
                              92. Office Politics For Managers
                              93. Organizational Skills
                              94. Overcoming Sales Objections
                              95. Performance Management
                              96. Personal Branding
                              97. Personal Productivity
                              98. Presentation Skills
                              99. Project Management
                              100. Proposal Writing
                              101. Prospecting and Lead Generation
                              102. Public Speaking
                              103. Recognizing Employee Excellence
                              104. Respect in the Workplace
                              105. Responsibility in the Workplace
                              106. Risk Assessment and Management
                              107. Safety in the Workplace
                              108. Sales Fundamentals
                              109. Self-Leadership
                              110. Sensitivity Training
                              111. Servant Leadership
                              112. Social Intelligence
                              113. Social Learning
                              114. Social Media In The Workplace
                              115. Social Media Marketing
                              116. Stress Management
                              117. Supervising Others
                              118. Supply Chain Management
                              119. Taking Initiative
                              120. Talent Management
                              121. Team Building For Managers
                              122. Team Building Through Chemistry
                              123. Teamwork and Team Building
                              124. Telephone Etiquette
                              125. Telework And Telecommuting
                              126. Ten Soft Skills You Need
                              127. The Cloud and Business
                              128. Time Management
                              129. Top 10 Sales Secrets
                              130. Trade Show Staff Training
                              131. Train-The-Trainer
                              132. Trust Building and Resilience Development
                              133. Unconscious Bias
                              134. Universal Safety Practices
                              135. Virtual Team Building and Management
                              136. Work-Life Balance
                              137. Workplace Bullying
                              138. Workplace Harassment
                              139. Workplace Violence