Marketing Basics

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Marketing Basics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be given an introduction to marketing and its benefits. If you are not marketing your business you will not grow, and if you do not grow you will not succeed.

Marketing Basics will provide the basic knowledge to your participants, and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.


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Everything you need to teach a one-day workshop for Marketing Basics:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Marketing Basics Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans
Module Two: What is Marketing?
  • What is a Market?
  • Marketing is Not Selling
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Case Study
  • Module Two: Review Questions
Module Three: Common Marketing Types (I)
  • Direct Marketing
  • Active Marketing
  • Incoming Marketing
  • Outgoing Marketing
  • Case Study
  • Module Three: Review Questions
Module Four: Common Marketing Types (II)
  • Guerilla Marketing
  • B2B Marketing
  • B2C Marketing
  • Promotional Marketing
  • Case Study
  • Module Four: Review Questions
Module Five: The Marketing Mix
  • Product
  • Price
  • Promotion
  • Place
  • Case Study
  • Module Five: Review Questions
Module Six: Communicating the Right Way
  • The Marketing Pitch
  • Sell Value Not Price
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  • Case Study
  • Module Six: Review Questions
                Module Seven: Customer Communications
                • Give Your Customers a Voice
                • It’s Not About You, It’s About Them
                • Every Interaction Counts
                • Answer Questions Honestly
                • Case Study
                • Module Seven: Review Questions
                Module Eight: Marketing Goals
                • Brand Switching
                • Repeat Purchases
                • Brand Loyalty
                • Inform and Educate
                • Case Study
                • Module Eight: Review Questions
                Module Nine: The Marketing Funnel
                • Awareness
                • Interest
                • Desire
                • Action
                • Case Study
                • Module Nine: Review Questions
                Module Ten: Marketing Mistakes (I)
                • Not Taking Social Media Seriously
                • Not Having a USP
                • Cross Cultural and International Translations
                • Not Building a Relationship
                • Case Study
                • Module Ten: Review Questions
                Module Eleven: Marketing Mistakes (II)
                • Not Having a Plan
                • Aiming at Everyone
                • Not Tracking Metrics
                • Not Listening to Your Customers
                • Case Study
                • Module Eleven: Review Questions
                Module Twelve: Wrapping Up
                • Words from the Wise
                • Review of Parking Lot
                • Lessons Learned
                • Completion of Action Plans and Evaluations

                              Administrative Skills

                              1. Administrative Office Procedures
                              2. Administrative Support
                              3. Archiving and Records Management
                              4. Basic Bookkeeping
                              5. Business Writing
                              6. Collaborative Business Writing
                              7. Executive and Personal Assistants
                              8. Meeting Management
                              9. Organizational Skills
                              10. Social Media In The Workplace
                              11. Supply Chain Management

                              Career Development

                              1. Assertiveness And Self-Confidence
                              2. Communication Strategies
                              3. Creative Problem Solving
                              4. Developing Creativity
                              5. Digital Citizenship
                              6. Entrepreneurship
                              7. Interpersonal Skills
                              8. mLearning Essentials
                              9. Negotiation Skills
                              10. Personal Branding
                              11. Project Management
                              12. Telework And Telecommuting
                              13. Ten Soft Skills You Need
                              14. The Cloud and Business
                              15. Time Management
                              16. Women in Leadership

                              Human Resources

                              1. Business Succession Planning
                              2. Contract Management
                              3. Crisis Management
                              4. Developing a Lunch and Learn
                              5. Diversity and Inclusion
                              6. Employee Onboarding
                              7. Employee Recruitment
                              8. Employee Termination Processes
                              9. Generation Gaps
                              10. Health and Wellness at Work
                              11. Hiring Strategies
                              12. Human Resource Management
                              13. Managing Workplace Harassment
                              14. Measuring Results From Training
                              15. Millennial Onboarding
                              16. Office Health And Safety
                              17. Talent Management
                              18. Train-The-Trainer
                              19. Universal Safety Practices
                              20. Workplace Diversity
                              21. Workplace Harassment
                              22. Workplace Violence

                              Personal Development

                              1. Adult Learning - Mental Skills
                              2. Adult Learning - Physical Skills
                              3. Anger Management
                              4. Attention Management
                              5. Being A Likeable Boss
                              6. Critical Thinking
                              7. Emotional Intelligence
                              8. Goal Setting and Getting Things Done
                              9. Improving Mindfulness
                              10. Improving Self-Awareness
                              11. Increasing Your Happiness
                              12. Job Search Skills
                              13. Life Coaching Essentials
                              14. Managing Personal Finances
                              15. Managing Workplace Anxiety
                              16. Personal Productivity
                              17. Public Speaking
                              18. Social Intelligence
                              19. Social Learning
                              20. Stress Management
                              21. Taking Initiative
                              22. Work-Life Balance

                              Sales And Marketing

                              1. Body Language Basics
                              2. Call Center Training
                              3. Coaching Salespeople
                              4. Contact Center Training
                              5. Creating a Great Webinar
                              6. Employee Recognition
                              7. Event Planning
                              8. High Performance Teams Inside the Company
                              9. High Performance Teams Remote Workforce
                              10. In Person Sales
                              11. Internet Marketing Fundamentals
                              12. Marketing Basics
                              13. Media And Public Relations
                              14. Motivating Your Sales Team
                              15. Multi-Level Marketing
                              16. Overcoming Sales Objections
                              17. Presentation Skills
                              18. Proposal Writing
                              19. Prospecting and Lead Generation
                              20. Sales Fundamentals
                              21. Servant Leadership
                              22. Social Media Marketing
                              23. Telephone Etiquette
                              24. Top 10 Sales Secrets
                              25. Trade Show Staff Training

                              Supervisors And Managers

                              1. Budgets And Financial Reports
                              2. Coaching And Mentoring
                              3. Conducting Annual Employee Reviews
                              4. Developing New Managers
                              5. Employee Motivation
                              6. Facilitation Skills
                              7. Knowledge Management
                              8. Leadership And Influence
                              9. Lean Process And Six Sigma
                              10. Manager Management
                              11. Middle Manager
                              12. Office Politics For Managers
                              13. Performance Management
                              14. Self-Leadership
                              15. Supervising Others
                              16. Team Building Through Chemistry
                              17. Virtual Team Building And Management

                              Workplace Essentials

                              1. Appreciative Inquiry
                              2. Business Acumen
                              3. Business Ethics
                              4. Business Etiquette
                              5. Change Management
                              6. Civility In The Workplace
                              7. Conflict Resolution
                              8. Customer Service
                              9. Customer Support
                              10. Cyber Security
                              11. Delivering Constructive Criticism
                              12. Developing Corporate Behavior
                              13. Handling a Difficult Customer
                              14. Networking Outside the Company
                              15. Networking Within the Company
                              16. Respect in the Workplace
                              17. Risk Assessment and Management
                              18. Safety In The Workplace
                              19. Team Building For Managers
                              20. Teamwork And Team Building

                              Microsoft Office Specialist (MOS)

                              1. Access 2016 Essentials
                              2. Excel 2016 Essentials
                              3. Outlook 2016 Essentials
                              4. PowerPoint 2016 Essentials
                              5. Word 2016 Essentials
                              6. Excel 2016 Expert
                              7. Word 2016 Expert