Social Media Marketing

  • $499.00
    Unit price per 


Social Media Marketing

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks.

With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.


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Everything you need to teach a one-day workshop for Social Media Marketing:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Free Sample

Social Media Marketing:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: Facebook
  • Pros / Cons
  • Likes / Comments
  • Posts / Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Two: Review Questions
Module Three: YouTube
  • Pros / Cons
  • Channel
  • Content and Voice
  • Tags and Measurement
  • Practical Illustration
  • Module Three: Review Questions
Module Four: Twitter
  • Pros/ Cons
  • Voice
  • Tags and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Four: Review Questions
Module Five: LinkedIn
  • Pros / Cons
  • Optimize Search in Profile
  • Groups and Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Five: Review Questions
Module Six: TikTok
  • Pros / Cons
  • Advertisement Types
  • Tracking and Measurement
  • Content
  • Practical Illustration
  • Module Six: Review Questions
Module Seven: Pinterest
  • Pros/ Cons
  • Posting and Conversation
  • Pins and Boards
  • Tracking and Measurement
  • Practical Illustration
  • Module Seven: Review Questions
Module Eight: Tumblr
  • Pros / Cons
  • Posting and Conversation
  • Links
  • Tracking and Measurement
  • Practical Illustration
  • Module Eight: Review Questions
Module Nine: WhatApp
  • Pros / Cons
  • Account Set-Up
  • Major App Features
  • Advertising
  • Practical Illustration
  • Module Nine: Review Questions
Module Ten: Snapchat
  • Pros / Cons
  • Audience
  • Ads
  • Tracking and Measurement
  • Practical Illustration
  • Module Ten: Review Questions
Module Eleven: Instagram
  • Pros / Cons
  • Niche and Quality
  • Hashtags
  • Tracking and Measurement
  • Practical Illustration
  • Module Eleven: Review Questions
Module Twelve: Wrapping Up
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

                                                            Administrative Skills

                                                            1. Accountability in the Workplace
                                                            2. Administrative Office Procedures
                                                            3. Administrative Support
                                                            4. Archiving and Records Management
                                                            5. Basic Bookkeeping
                                                            6. Business Writing
                                                            7. Collaborative Business Writing
                                                            8. Executive and Personal Assistants
                                                            9. Meeting Management
                                                            10. Organizational Skills
                                                            11. Social Media In The Workplace
                                                            12. Supply Chain Management

                                                            Career Development

                                                            1. Assertiveness And Self-Confidence
                                                            2. Communication Strategies
                                                            3. Creative Problem Solving
                                                            4. Creativity: Thinking Outside the Box
                                                            5. Developing Creativity
                                                            6. Digital Citizenship
                                                            7. Entrepreneurship
                                                            8. Interpersonal Skills
                                                            9. mLearning Essentials
                                                            10. Negotiation Skills
                                                            11. Personal Branding
                                                            12. Project Management
                                                            13. Telework And Telecommuting
                                                            14. Ten Soft Skills You Need
                                                            15. The Cloud and Business
                                                            16. Time Management
                                                            17. Women in Leadership

                                                            Human Resources

                                                            1. Business Succession Planning
                                                            2. Contract Management
                                                            3. Crisis Management
                                                            4. Developing a Lunch and Learn
                                                            5. Diversity and Inclusion
                                                            6. Employee Onboarding
                                                            7. Employee Recruitment
                                                            8. Employee Termination Processes
                                                            9. Generation Gaps
                                                            10. Health and Wellness at Work
                                                            11. Hiring Strategies
                                                            12. Human Resource Management
                                                            13. Managing Workplace Harassment
                                                            14. Measuring Results From Training
                                                            15. Millennial Onboarding
                                                            16. Office Health And Safety
                                                            17. Sensitivity Training
                                                            18. Talent Management
                                                            19. Train-The-Trainer
                                                            20. Unconscious Bias
                                                            21. Universal Safety Practices
                                                            22. Workplace Bullying
                                                            23. Workplace Diversity
                                                            24. Workplace Harassment
                                                            25. Workplace Violence

                                                            Personal Development

                                                            1. Adult Learning - Mental Skills
                                                            2. Adult Learning - Physical Skills
                                                            3. Anger Management
                                                            4. Attention Management
                                                            5. Being A Likeable Boss
                                                            6. Critical Thinking
                                                            7. Emotional Intelligence
                                                            8. Emotional Intelligence at Work
                                                            9. Goal Setting and Getting Things Done
                                                            10. Improving Mindfulness
                                                            11. Improving Self-Awareness
                                                            12. Increasing Your Happiness
                                                            13. Job Search Skills
                                                            14. Life Coaching Essentials
                                                            15. Managing Personal Finances
                                                            16. Managing Workplace Anxiety
                                                            17. Personal Productivity
                                                            18. Public Speaking
                                                            19. Social Intelligence
                                                            20. Social Learning
                                                            21. Stress Management
                                                            22. Taking Initiative
                                                            23. Trust Building and Resilience
                                                            24. Work-Life Balance

                                                            Sales And Marketing

                                                            1. Body Language Basics
                                                            2. Call Center Training
                                                            3. Coaching Salespeople
                                                            4. Contact Center Training
                                                            5. Creating a Great Webinar
                                                            6. Employee Recognition
                                                            7. Event Planning
                                                            8. High Performance Teams Inside the Company
                                                            9. High Performance Teams Remote Workforce
                                                            10. In Person Sales
                                                            11. Internet Marketing Fundamentals
                                                            12. Marketing Basics
                                                            13. Media And Public Relations
                                                            14. Motivating Your Sales Team
                                                            15. Multi-Level Marketing
                                                            16. Overcoming Sales Objections
                                                            17. Presentation Skills
                                                            18. Proposal Writing
                                                            19. Prospecting and Lead Generation
                                                            20. Sales Fundamentals
                                                            21. Servant Leadership
                                                            22. Social Media Marketing
                                                            23. Telephone Etiquette
                                                            24. Top 10 Sales Secrets
                                                            25. Trade Show Staff Training

                                                            Supervisors And Managers

                                                            1. Budgets And Financial Reports
                                                            2. Coaching And Mentoring
                                                            3. Conducting Annual Employee Reviews
                                                            4. Developing New Managers
                                                            5. Employee Motivation
                                                            6. Facilitation Skills
                                                            7. Knowledge Management
                                                            8. Leadership And Influence
                                                            9. Lean Process And Six Sigma
                                                            10. Manager Management
                                                            11. Middle Manager
                                                            12. Office Politics For Managers
                                                            13. Performance Management
                                                            14. Self-Leadership
                                                            15. Supervising Others
                                                            16. Team Building Through Chemistry
                                                            17. Virtual Team Building And Management

                                                            Workplace Essentials

                                                            1. Appreciative Inquiry
                                                            2. Business Acumen
                                                            3. Business Ethics
                                                            4. Business Etiquette
                                                            5. Change Management
                                                            6. Civility In The Workplace
                                                            7. Conflict Resolution
                                                            8. Customer Service
                                                            9. Customer Support
                                                            10. Cyber Security
                                                            11. Delivering Constructive Criticism
                                                            12. Developing Corporate Behavior
                                                            13. Handling a Difficult Customer
                                                            14. Networking Outside the Company
                                                            15. Networking Within the Company
                                                            16. Respect in the Workplace
                                                            17. Responsibility in the Workplace
                                                            18. Risk Assessment and Management
                                                            19. Safety In The Workplace
                                                            20. Team Building For Managers
                                                            21. Teamwork And Team Building