Internet Marketing Fundamentals

  • $499.00
    Unit price per 


Internet Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.


Just Some of our satisfied customers. View All Clients
“These materials are a life saver...”   Read more testimonials

Everything you need to teach a one-day workshop for Internet Marketing Fundamentals:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

Download
Free Sample

Internet Marketing Fundamentals Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: SWOT Analysis in Marketing
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions
Module Three: Marketing Research
  • Consume All Media
  • Finding the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions
Module Four: Real Time Marketing
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness and Monitoring
  • The Time the Place and the Media
  • Case Study
  • Module Four: Review Questions
Module Five: Brand Management
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions
Module Six: Social Media (I)
  • You are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Questions
                                                                                                                        Module Seven: SEO Basics
                                                                                                                        • Relevant and Original Content
                                                                                                                        • Keywords
                                                                                                                        • Value Proposition
                                                                                                                        • Linking
                                                                                                                        • Case Study
                                                                                                                        • Module Seven: Review Questions
                                                                                                                        Module Eight: Social Media (II)
                                                                                                                        • Content is King
                                                                                                                        • Blog and Interact
                                                                                                                        • Webinars
                                                                                                                        • Constant Monitoring
                                                                                                                        • Case Study
                                                                                                                        • Module Eight: Review Questions
                                                                                                                        Module Nine: Website Characteristics
                                                                                                                        • SEO Optimization
                                                                                                                        • Landing Page
                                                                                                                        • Analytics
                                                                                                                        • Mobile and Tablet Friendly
                                                                                                                        • Case Study
                                                                                                                        • Module Nine: Review Questions
                                                                                                                        Module Ten: Capturing Leads
                                                                                                                        • Lead Management and Generation
                                                                                                                        • Give Something Away
                                                                                                                        • Quality vs. Quantity
                                                                                                                        • Capture Repeat Customers
                                                                                                                        • Case Study
                                                                                                                        • Module Ten: Review Questions
                                                                                                                        Module Eleven: Campaign Characteristics
                                                                                                                        • Tailored for Your Audience
                                                                                                                        • Use Powerful Words
                                                                                                                        • The 4 W’s of a Campaign
                                                                                                                        • Monitor and Tweak
                                                                                                                        • Case Study
                                                                                                                        • Module Eleven: Review Questions
                                                                                                                        Module Twelve: Wrapping Up
                                                                                                                        • Words from the Wise
                                                                                                                        • Review of Parking Lot
                                                                                                                        • Lessons Learned
                                                                                                                        • Completion of Action Plans and Evaluations

                                                                                                                                                                                                                                        Administrative Skills

                                                                                                                                                                                                                                        1. Accountability in the Workplace
                                                                                                                                                                                                                                        2. Administrative Office Procedures
                                                                                                                                                                                                                                        3. Administrative Support
                                                                                                                                                                                                                                        4. Archiving and Records Management
                                                                                                                                                                                                                                        5. Basic Bookkeeping
                                                                                                                                                                                                                                        6. Business Writing
                                                                                                                                                                                                                                        7. Collaborative Business Writing
                                                                                                                                                                                                                                        8. Executive and Personal Assistants
                                                                                                                                                                                                                                        9. Meeting Management
                                                                                                                                                                                                                                        10. Organizational Skills
                                                                                                                                                                                                                                        11. Social Media In The Workplace
                                                                                                                                                                                                                                        12. Supply Chain Management

                                                                                                                                                                                                                                        Career Development

                                                                                                                                                                                                                                        1. Assertiveness And Self-Confidence
                                                                                                                                                                                                                                        2. Communication Strategies
                                                                                                                                                                                                                                        3. Creative Problem Solving
                                                                                                                                                                                                                                        4. Developing Creativity
                                                                                                                                                                                                                                        5. Digital Citizenship
                                                                                                                                                                                                                                        6. Entrepreneurship
                                                                                                                                                                                                                                        7. Interpersonal Skills
                                                                                                                                                                                                                                        8. mLearning Essentials
                                                                                                                                                                                                                                        9. Negotiation Skills
                                                                                                                                                                                                                                        10. Personal Branding
                                                                                                                                                                                                                                        11. Project Management
                                                                                                                                                                                                                                        12. Telework And Telecommuting
                                                                                                                                                                                                                                        13. Ten Soft Skills You Need
                                                                                                                                                                                                                                        14. The Cloud and Business
                                                                                                                                                                                                                                        15. Time Management
                                                                                                                                                                                                                                        16. Women in Leadership

                                                                                                                                                                                                                                        Human Resources

                                                                                                                                                                                                                                        1. Business Succession Planning
                                                                                                                                                                                                                                        2. Contract Management
                                                                                                                                                                                                                                        3. Crisis Management
                                                                                                                                                                                                                                        4. Developing a Lunch and Learn
                                                                                                                                                                                                                                        5. Diversity and Inclusion
                                                                                                                                                                                                                                        6. Employee Onboarding
                                                                                                                                                                                                                                        7. Employee Recruitment
                                                                                                                                                                                                                                        8. Employee Termination Processes
                                                                                                                                                                                                                                        9. Generation Gaps
                                                                                                                                                                                                                                        10. Health and Wellness at Work
                                                                                                                                                                                                                                        11. Hiring Strategies
                                                                                                                                                                                                                                        12. Human Resource Management
                                                                                                                                                                                                                                        13. Managing Workplace Harassment
                                                                                                                                                                                                                                        14. Measuring Results From Training
                                                                                                                                                                                                                                        15. Millennial Onboarding
                                                                                                                                                                                                                                        16. Office Health And Safety
                                                                                                                                                                                                                                        17. Sensitivity Training
                                                                                                                                                                                                                                        18. Talent Management
                                                                                                                                                                                                                                        19. Train-The-Trainer
                                                                                                                                                                                                                                        20. Universal Safety Practices
                                                                                                                                                                                                                                        21. Workplace Diversity
                                                                                                                                                                                                                                        22. Workplace Harassment
                                                                                                                                                                                                                                        23. Workplace Violence

                                                                                                                                                                                                                                        Personal Development

                                                                                                                                                                                                                                        1. Adult Learning - Mental Skills
                                                                                                                                                                                                                                        2. Adult Learning - Physical Skills
                                                                                                                                                                                                                                        3. Anger Management
                                                                                                                                                                                                                                        4. Attention Management
                                                                                                                                                                                                                                        5. Being A Likeable Boss
                                                                                                                                                                                                                                        6. Critical Thinking
                                                                                                                                                                                                                                        7. Emotional Intelligence
                                                                                                                                                                                                                                        8. Emotional Intelligence at Work
                                                                                                                                                                                                                                        9. Goal Setting and Getting Things Done
                                                                                                                                                                                                                                        10. Improving Mindfulness
                                                                                                                                                                                                                                        11. Improving Self-Awareness
                                                                                                                                                                                                                                        12. Increasing Your Happiness
                                                                                                                                                                                                                                        13. Job Search Skills
                                                                                                                                                                                                                                        14. Life Coaching Essentials
                                                                                                                                                                                                                                        15. Managing Personal Finances
                                                                                                                                                                                                                                        16. Managing Workplace Anxiety
                                                                                                                                                                                                                                        17. Personal Productivity
                                                                                                                                                                                                                                        18. Public Speaking
                                                                                                                                                                                                                                        19. Social Intelligence
                                                                                                                                                                                                                                        20. Social Learning
                                                                                                                                                                                                                                        21. Stress Management
                                                                                                                                                                                                                                        22. Taking Initiative
                                                                                                                                                                                                                                        23. Trust Building and Resilience
                                                                                                                                                                                                                                        24. Work-Life Balance

                                                                                                                                                                                                                                        Sales And Marketing

                                                                                                                                                                                                                                        1. Body Language Basics
                                                                                                                                                                                                                                        2. Call Center Training
                                                                                                                                                                                                                                        3. Coaching Salespeople
                                                                                                                                                                                                                                        4. Contact Center Training
                                                                                                                                                                                                                                        5. Creating a Great Webinar
                                                                                                                                                                                                                                        6. Employee Recognition
                                                                                                                                                                                                                                        7. Event Planning
                                                                                                                                                                                                                                        8. High Performance Teams Inside the Company
                                                                                                                                                                                                                                        9. High Performance Teams Remote Workforce
                                                                                                                                                                                                                                        10. In Person Sales
                                                                                                                                                                                                                                        11. Internet Marketing Fundamentals
                                                                                                                                                                                                                                        12. Marketing Basics
                                                                                                                                                                                                                                        13. Media And Public Relations
                                                                                                                                                                                                                                        14. Motivating Your Sales Team
                                                                                                                                                                                                                                        15. Multi-Level Marketing
                                                                                                                                                                                                                                        16. Overcoming Sales Objections
                                                                                                                                                                                                                                        17. Presentation Skills
                                                                                                                                                                                                                                        18. Proposal Writing
                                                                                                                                                                                                                                        19. Prospecting and Lead Generation
                                                                                                                                                                                                                                        20. Sales Fundamentals
                                                                                                                                                                                                                                        21. Servant Leadership
                                                                                                                                                                                                                                        22. Social Media Marketing
                                                                                                                                                                                                                                        23. Telephone Etiquette
                                                                                                                                                                                                                                        24. Top 10 Sales Secrets
                                                                                                                                                                                                                                        25. Trade Show Staff Training

                                                                                                                                                                                                                                        Supervisors And Managers

                                                                                                                                                                                                                                        1. Budgets And Financial Reports
                                                                                                                                                                                                                                        2. Coaching And Mentoring
                                                                                                                                                                                                                                        3. Conducting Annual Employee Reviews
                                                                                                                                                                                                                                        4. Developing New Managers
                                                                                                                                                                                                                                        5. Employee Motivation
                                                                                                                                                                                                                                        6. Facilitation Skills
                                                                                                                                                                                                                                        7. Knowledge Management
                                                                                                                                                                                                                                        8. Leadership And Influence
                                                                                                                                                                                                                                        9. Lean Process And Six Sigma
                                                                                                                                                                                                                                        10. Manager Management
                                                                                                                                                                                                                                        11. Middle Manager
                                                                                                                                                                                                                                        12. Office Politics For Managers
                                                                                                                                                                                                                                        13. Performance Management
                                                                                                                                                                                                                                        14. Self-Leadership
                                                                                                                                                                                                                                        15. Supervising Others
                                                                                                                                                                                                                                        16. Team Building Through Chemistry
                                                                                                                                                                                                                                        17. Virtual Team Building And Management

                                                                                                                                                                                                                                        Workplace Essentials

                                                                                                                                                                                                                                        1. Appreciative Inquiry
                                                                                                                                                                                                                                        2. Business Acumen
                                                                                                                                                                                                                                        3. Business Ethics
                                                                                                                                                                                                                                        4. Business Etiquette
                                                                                                                                                                                                                                        5. Change Management
                                                                                                                                                                                                                                        6. Civility In The Workplace
                                                                                                                                                                                                                                        7. Conflict Resolution
                                                                                                                                                                                                                                        8. Customer Service
                                                                                                                                                                                                                                        9. Customer Support
                                                                                                                                                                                                                                        10. Cyber Security
                                                                                                                                                                                                                                        11. Delivering Constructive Criticism
                                                                                                                                                                                                                                        12. Developing Corporate Behavior
                                                                                                                                                                                                                                        13. Handling a Difficult Customer
                                                                                                                                                                                                                                        14. Networking Outside the Company
                                                                                                                                                                                                                                        15. Networking Within the Company
                                                                                                                                                                                                                                        16. Respect in the Workplace
                                                                                                                                                                                                                                        17. Risk Assessment and Management
                                                                                                                                                                                                                                        18. Safety In The Workplace
                                                                                                                                                                                                                                        19. Team Building For Managers
                                                                                                                                                                                                                                        20. Teamwork And Team Building

                                                                                                                                                                                                                                        Microsoft Office Specialist (MOS)

                                                                                                                                                                                                                                        1. Access 2016 Essentials
                                                                                                                                                                                                                                        2. Excel 2016 Essentials
                                                                                                                                                                                                                                        3. Outlook 2016 Essentials
                                                                                                                                                                                                                                        4. PowerPoint 2016 Essentials
                                                                                                                                                                                                                                        5. Word 2016 Essentials
                                                                                                                                                                                                                                        6. Excel 2016 Expert
                                                                                                                                                                                                                                        7. Word 2016 Expert