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Trade Show Staff Training

Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

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Everything you need to teach a one-day workshop for Trade Show Staff Training:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobooks, e-learning, and cloud-based LMS.

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Trade Show Staff Training Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: Pre-Show Preparation
  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting Up a Schedule
  • Connect With Attendees
  • Case Study
  • Module Two: Review Questions
Module Three: Booth Characteristics and Setup
  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Module Three: Review Questions
Module Four: Booth Characteristics and Setup (II)
  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Module Four: Review Questions
Module Five: During the Show (I)
  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
    • Module Five: Review Questions
Module Six: During the Show (II)
  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Module Six: Review Questions
                                                                                      		 Module Seven: Qualifying Visitors
                                                                                      • Know the Answer
                                                                                      • Engage With Qualifying Questions
                                                                                      • Body Language
                                                                                      • Listening Skills
                                                                                      • Case Study
                                                                                      • Module Seven: Review Questions
                                                                                      Module Eight: Engaging the Right People
                                                                                      • Prospects
                                                                                      • Time Wasters (Catch and Release)
                                                                                      • Press
                                                                                      • Competitors
                                                                                      • Case Study
                                                                                      • Module Eight: Review Questions
                                                                                      Module Nine: The Rules of Engagement (I)
                                                                                      • Start With an Open Ended Question
                                                                                      • Record All Prospect Information
                                                                                      • Be Specific with Your Message
                                                                                      • Get a Commitment
                                                                                      • Case Study
                                                                                      • Module Nine: Review Questions
                                                                                      Module Ten: The Rules of Engagement (II)
                                                                                      • Have a Welcoming Environment
                                                                                        • The Do’s and Don’ts of Business Cards
                                                                                      • Observational Skills
                                                                                      • When Not in the Booth
                                                                                      • Case Study
                                                                                      • Module Ten: Review Questions
                                                                                      Module Eleven: After the Show
                                                                                      • Review Information and Rank Your Leads
                                                                                      • Follow up with Your Leads
                                                                                      • Send Information Promptly
                                                                                      • Lessons Learned
                                                                                      • Case Study
                                                                                      • Module Eleven: Review Questions
                                                                                      Module Twelve: Wrapping Up
                                                                                      • Words from the Wise
                                                                                      • Review of Parking Lot
                                                                                      • Lessons Learned
                                                                                      • Completion of Action Plans and Evaluations

                                                                                                                                                                          Administrative Skills

                                                                                                                                                                          1. Accountability in the Workplace
                                                                                                                                                                          2. Administrative Office Procedures
                                                                                                                                                                          3. Administrative Support
                                                                                                                                                                          4. Archiving and Records Management
                                                                                                                                                                          5. Basic Bookkeeping
                                                                                                                                                                          6. Business Writing
                                                                                                                                                                          7. Collaborative Business Writing
                                                                                                                                                                          8. Executive and Personal Assistants
                                                                                                                                                                          9. Meeting Management
                                                                                                                                                                          10. Organizational Skills
                                                                                                                                                                          11. Social Media In The Workplace
                                                                                                                                                                          12. Supply Chain Management

                                                                                                                                                                          Career Development

                                                                                                                                                                          1. Assertiveness And Self-Confidence
                                                                                                                                                                          2. Communication Strategies
                                                                                                                                                                          3. Creative Problem Solving
                                                                                                                                                                          4. Developing Creativity
                                                                                                                                                                          5. Digital Citizenship
                                                                                                                                                                          6. Entrepreneurship
                                                                                                                                                                          7. Interpersonal Skills
                                                                                                                                                                          8. mLearning Essentials
                                                                                                                                                                          9. Negotiation Skills
                                                                                                                                                                          10. Personal Branding
                                                                                                                                                                          11. Project Management
                                                                                                                                                                          12. Telework And Telecommuting
                                                                                                                                                                          13. Ten Soft Skills You Need
                                                                                                                                                                          14. The Cloud and Business
                                                                                                                                                                          15. Time Management
                                                                                                                                                                          16. Women in Leadership

                                                                                                                                                                          Human Resources

                                                                                                                                                                          1. Business Succession Planning
                                                                                                                                                                          2. Contract Management
                                                                                                                                                                          3. Crisis Management
                                                                                                                                                                          4. Developing a Lunch and Learn
                                                                                                                                                                          5. Diversity and Inclusion
                                                                                                                                                                          6. Employee Onboarding
                                                                                                                                                                          7. Employee Recruitment
                                                                                                                                                                          8. Employee Termination Processes
                                                                                                                                                                          9. Generation Gaps
                                                                                                                                                                          10. Health and Wellness at Work
                                                                                                                                                                          11. Hiring Strategies
                                                                                                                                                                          12. Human Resource Management
                                                                                                                                                                          13. Managing Workplace Harassment
                                                                                                                                                                          14. Measuring Results From Training
                                                                                                                                                                          15. Millennial Onboarding
                                                                                                                                                                          16. Office Health And Safety
                                                                                                                                                                          17. Sensitivity Training
                                                                                                                                                                          18. Talent Management
                                                                                                                                                                          19. Train-The-Trainer
                                                                                                                                                                          20. Universal Safety Practices
                                                                                                                                                                          21. Workplace Diversity
                                                                                                                                                                          22. Workplace Harassment
                                                                                                                                                                          23. Workplace Violence

                                                                                                                                                                          Personal Development

                                                                                                                                                                          1. Adult Learning - Mental Skills
                                                                                                                                                                          2. Adult Learning - Physical Skills
                                                                                                                                                                          3. Anger Management
                                                                                                                                                                          4. Attention Management
                                                                                                                                                                          5. Being A Likeable Boss
                                                                                                                                                                          6. Critical Thinking
                                                                                                                                                                          7. Emotional Intelligence
                                                                                                                                                                          8. Emotional Intelligence at Work
                                                                                                                                                                          9. Goal Setting and Getting Things Done
                                                                                                                                                                          10. Improving Mindfulness
                                                                                                                                                                          11. Improving Self-Awareness
                                                                                                                                                                          12. Increasing Your Happiness
                                                                                                                                                                          13. Job Search Skills
                                                                                                                                                                          14. Life Coaching Essentials
                                                                                                                                                                          15. Managing Personal Finances
                                                                                                                                                                          16. Managing Workplace Anxiety
                                                                                                                                                                          17. Personal Productivity
                                                                                                                                                                          18. Public Speaking
                                                                                                                                                                          19. Social Intelligence
                                                                                                                                                                          20. Social Learning
                                                                                                                                                                          21. Stress Management
                                                                                                                                                                          22. Taking Initiative
                                                                                                                                                                          23. Trust Building and Resilience
                                                                                                                                                                          24. Work-Life Balance

                                                                                                                                                                          Sales And Marketing

                                                                                                                                                                          1. Body Language Basics
                                                                                                                                                                          2. Call Center Training
                                                                                                                                                                          3. Coaching Salespeople
                                                                                                                                                                          4. Contact Center Training
                                                                                                                                                                          5. Creating a Great Webinar
                                                                                                                                                                          6. Employee Recognition
                                                                                                                                                                          7. Event Planning
                                                                                                                                                                          8. High Performance Teams Inside the Company
                                                                                                                                                                          9. High Performance Teams Remote Workforce
                                                                                                                                                                          10. In Person Sales
                                                                                                                                                                          11. Internet Marketing Fundamentals
                                                                                                                                                                          12. Marketing Basics
                                                                                                                                                                          13. Media And Public Relations
                                                                                                                                                                          14. Motivating Your Sales Team
                                                                                                                                                                          15. Multi-Level Marketing
                                                                                                                                                                          16. Overcoming Sales Objections
                                                                                                                                                                          17. Presentation Skills
                                                                                                                                                                          18. Proposal Writing
                                                                                                                                                                          19. Prospecting and Lead Generation
                                                                                                                                                                          20. Sales Fundamentals
                                                                                                                                                                          21. Servant Leadership
                                                                                                                                                                          22. Social Media Marketing
                                                                                                                                                                          23. Telephone Etiquette
                                                                                                                                                                          24. Top 10 Sales Secrets
                                                                                                                                                                          25. Trade Show Staff Training

                                                                                                                                                                          Supervisors And Managers

                                                                                                                                                                          1. Budgets And Financial Reports
                                                                                                                                                                          2. Coaching And Mentoring
                                                                                                                                                                          3. Conducting Annual Employee Reviews
                                                                                                                                                                          4. Developing New Managers
                                                                                                                                                                          5. Employee Motivation
                                                                                                                                                                          6. Facilitation Skills
                                                                                                                                                                          7. Knowledge Management
                                                                                                                                                                          8. Leadership And Influence
                                                                                                                                                                          9. Lean Process And Six Sigma
                                                                                                                                                                          10. Manager Management
                                                                                                                                                                          11. Middle Manager
                                                                                                                                                                          12. Office Politics For Managers
                                                                                                                                                                          13. Performance Management
                                                                                                                                                                          14. Self-Leadership
                                                                                                                                                                          15. Supervising Others
                                                                                                                                                                          16. Team Building Through Chemistry
                                                                                                                                                                          17. Virtual Team Building And Management

                                                                                                                                                                          Workplace Essentials

                                                                                                                                                                          1. Appreciative Inquiry
                                                                                                                                                                          2. Business Acumen
                                                                                                                                                                          3. Business Ethics
                                                                                                                                                                          4. Business Etiquette
                                                                                                                                                                          5. Change Management
                                                                                                                                                                          6. Civility In The Workplace
                                                                                                                                                                          7. Conflict Resolution
                                                                                                                                                                          8. Customer Service
                                                                                                                                                                          9. Customer Support
                                                                                                                                                                          10. Cyber Security
                                                                                                                                                                          11. Delivering Constructive Criticism
                                                                                                                                                                          12. Developing Corporate Behavior
                                                                                                                                                                          13. Handling a Difficult Customer
                                                                                                                                                                          14. Networking Outside the Company
                                                                                                                                                                          15. Networking Within the Company
                                                                                                                                                                          16. Respect in the Workplace
                                                                                                                                                                          17. Risk Assessment and Management
                                                                                                                                                                          18. Safety In The Workplace
                                                                                                                                                                          19. Team Building For Managers
                                                                                                                                                                          20. Teamwork And Team Building

                                                                                                                                                                          Microsoft Office Specialist (MOS)

                                                                                                                                                                          1. Access 2016 Essentials
                                                                                                                                                                          2. Excel 2016 Essentials
                                                                                                                                                                          3. Outlook 2016 Essentials
                                                                                                                                                                          4. PowerPoint 2016 Essentials
                                                                                                                                                                          5. Word 2016 Essentials
                                                                                                                                                                          6. Excel 2016 Expert
                                                                                                                                                                          7. Word 2016 Expert