In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

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Everything you need to teach a one-day workshop for Media And Public Relations:

Training Manuals	PowerPoint Slides
Instructor's Guide	Quick Reference Job Aids
Icebreakers, Activities,  & Exercise Files	Pre-Assignments, Pre-/Post-Assessments
Promotional Advertorials	Lesson Plans with Flip Chart Notes

Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Media And Public Relations Outline:

Module One: Getting Started Icebreaker Housekeeping Items The Parking Lot Workshop Objectives Module Two: Networking for Success (I) Overview Creating an Effective Introduction Making a Great First Impression Module Three: Networking For Success (II) Overview Minimizing Nervousness Using Business Cards Effectively Remembering Names Module Four: The Meet and Greet Overview The Three-Step Process The Four Levels of Conversation Case Study (I) Case Study (II) Module Five: Dressing for Success Overview The Meaning of Colors Interpreting Common Dress Codes Deciding What to Wear Module Six: Writing Overview Business Letters Writing Proposals Reports Executive Summaries Module Seven: Setting Goals Overview Understanding Goals SMART Goals Helping Others with Goal Setting Module Eight: Media Relations Overview Television Print Web Presence, Blogs & the Internet Module Nine: Issues and Crisis Communication Planning Overview Gauging the Impending Crisis Level Providing Feedback and Insights How Information Will be Distributed Tracking the Overall Effect Module Ten: Social Media (The PR Toolkit) Overview Blogs Wikis Podcasts Social Bookmarks RSS Feeds Module Eleven: Employee Communications Overview Verbal Communication Non-Verbal Communication Skills Email Etiquette Negotiation Skills Making an Impact Module Twelve: Wrapping Up Overview Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations