Trade Show Staff Training

  • $597.00
    Unit price per 


Trade Show Staff Training

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they're going to visit before ever entering the convention center doors, make sure you are on that list.

Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!


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Everything you need to teach a one-day workshop for Trade Show Staff Training:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobooks, e-learning, and cloud-based LMS.

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Trade Show Staff Training Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: Pre-Show Preparation
  • Prepare for Physical Issues
  • Developing a Great Elevator Speech
  • Setting Up a Schedule
  • Connect With Attendees
  • Case Study
  • Module Two: Review Questions
Module Three: Booth Characteristics and Setup
  • Stand Out
  • Create a Booth Manual/Checklist
  • Technology
  • Scout a High Traffic Area
  • Case Study
  • Module Three: Review Questions
Module Four: Booth Characteristics and Setup (II)
  • Signage
  • Match Your Brand
  • Private Area
  • Focus on a Message
  • Case Study
  • Module Four: Review Questions
Module Five: During the Show (I)
  • Company Objectives
  • Highlighting Your Product
  • Do Something Memorable
  • Social Media
  • Case Study
  • Module Five: Review Questions
Module Six: During the Show (II)
  • Classic Do’s and Don’ts
  • Gamification
  • Walk the Floor
  • Keep the Distractions Away
  • Case Study
  • Module Six: Review Questions
                                                                                      Module Seven: Qualifying Visitors
                                                                                      • Know the Answer
                                                                                      • Engage With Qualifying Questions
                                                                                      • Body Language
                                                                                      • Listening Skills
                                                                                      • Case Study
                                                                                      • Module Seven: Review Questions
                                                                                      Module Eight: Engaging the Right People
                                                                                      • Prospects
                                                                                      • Time Wasters (Catch and Release)
                                                                                      • Press
                                                                                      • Competitors
                                                                                      • Case Study
                                                                                      • Module Eight: Review Questions
                                                                                      Module Nine: The Rules of Engagement (I)
                                                                                      • Start With an Open Ended Question
                                                                                      • Record All Prospect Information
                                                                                      • Be Specific with Your Message
                                                                                      • Get a Commitment
                                                                                      • Case Study
                                                                                      • Module Nine: Review Questions
                                                                                      Module Ten: The Rules of Engagement (II)
                                                                                      • Have a Welcoming Environment
                                                                                      • The Do’s and Don’ts of Business Cards
                                                                                      • Observational Skills
                                                                                      • When Not in the Booth
                                                                                      • Case Study
                                                                                      • Module Ten: Review Questions
                                                                                      Module Eleven: After the Show
                                                                                      • Review Information and Rank Your Leads
                                                                                      • Follow up with Your Leads
                                                                                      • Send Information Promptly
                                                                                      • Lessons Learned
                                                                                      • Case Study
                                                                                      • Module Eleven: Review Questions
                                                                                      Module Twelve: Wrapping Up
                                                                                      • Words from the Wise
                                                                                      • Review of Parking Lot
                                                                                      • Lessons Learned
                                                                                      • Completion of Action Plans and Evaluations

                                                                                                                                                                          Other Course Kits Available:

                                                                                                                                                                          1. Accountability in the Workplace
                                                                                                                                                                          2. Administrative Office Procedures
                                                                                                                                                                          3. Administrative Support
                                                                                                                                                                          4. Adult Learning - Mental Skills
                                                                                                                                                                          5. Adult Learning - Physical Skills
                                                                                                                                                                          6. Anger Management
                                                                                                                                                                          7. Appreciative Inquiry
                                                                                                                                                                          8. Archiving and Records Management
                                                                                                                                                                          9. Attention Management
                                                                                                                                                                          10. Basic Bookkeeping
                                                                                                                                                                          11. Being a Likeable Boss
                                                                                                                                                                          12. Body Language Basics
                                                                                                                                                                          13. Budgets and Financial Reports
                                                                                                                                                                          14. Building Confidence and Assertiveness
                                                                                                                                                                          15. Business Acumen
                                                                                                                                                                          16. Business Ethics
                                                                                                                                                                          17. Business Etiquette
                                                                                                                                                                          18. Business Succession Planning
                                                                                                                                                                          19. Business Writing
                                                                                                                                                                          20. Call Center Training
                                                                                                                                                                          21. Change Management
                                                                                                                                                                          22. Civility in the Workplace
                                                                                                                                                                          23. Coaching and Mentoring
                                                                                                                                                                          24. Coaching Salespeople
                                                                                                                                                                          25. Collaborative Business Writing
                                                                                                                                                                          26. Communication Strategies
                                                                                                                                                                          27. Conducting Annual Employee Reviews
                                                                                                                                                                          28. Conflict Resolution
                                                                                                                                                                          29. Contact Center Training
                                                                                                                                                                          30. Contract Management
                                                                                                                                                                          31. Creating a Great Webinar
                                                                                                                                                                          32. Creative Problem Solving
                                                                                                                                                                          33. Creativity: Thinking Outside the Box
                                                                                                                                                                          34. Crisis Management
                                                                                                                                                                          35. Critical Thinking
                                                                                                                                                                          36. Customer Service
                                                                                                                                                                          37. Customer Support
                                                                                                                                                                          38. Cyber Security
                                                                                                                                                                          39. Delivering Constructive Criticism
                                                                                                                                                                          40. Developing a Lunch and Learn
                                                                                                                                                                          41. Developing Corporate Behavior
                                                                                                                                                                          42. Developing Creativity
                                                                                                                                                                          43. Developing Emotional Intelligence
                                                                                                                                                                          44. Developing New Managers
                                                                                                                                                                          45. Digital Citizenship
                                                                                                                                                                          46. Diversity, Equity and Inclusion
                                                                                                                                                                          47. Employee Motivation
                                                                                                                                                                          48. Employee Onboarding
                                                                                                                                                                          49. Employee Recruitment
                                                                                                                                                                          50. Employee Termination Processes
                                                                                                                                                                          51. Entrepreneurship
                                                                                                                                                                          52. Event Planning
                                                                                                                                                                          53. Executive and Personal Assistants
                                                                                                                                                                          54. Facilitation Skills
                                                                                                                                                                          55. Generation Gaps
                                                                                                                                                                          56. Goal Setting and Getting Things Done
                                                                                                                                                                          57. Handling a Difficult Customer
                                                                                                                                                                          58. Health and Wellness at Work
                                                                                                                                                                          59. High Performance Teams Inside the Company
                                                                                                                                                                          60. High Performance Teams Remote Workforce
                                                                                                                                                                          61. Hiring Strategies
                                                                                                                                                                          62. Human Resource Management
                                                                                                                                                                          63. Improving Mindfulness
                                                                                                                                                                          64. Improving Self-Awareness
                                                                                                                                                                          65. In Person Sales
                                                                                                                                                                          66. Increasing Your Happiness
                                                                                                                                                                          67. Internet Marketing Fundamentals
                                                                                                                                                                          68. Interpersonal Skills
                                                                                                                                                                          69. Job Search Skills
                                                                                                                                                                          70. Knowledge Management
                                                                                                                                                                          71. Leadership and Influence
                                                                                                                                                                          72. Leadership Development for Women
                                                                                                                                                                          73. Lean Six Sigma
                                                                                                                                                                          74. Life Coaching Essentials
                                                                                                                                                                          75. Manager Management
                                                                                                                                                                          76. Managing Personal Finances
                                                                                                                                                                          77. Managing Workplace Anxiety
                                                                                                                                                                          78. Managing Workplace Harassment
                                                                                                                                                                          79. Marketing Basics
                                                                                                                                                                          80. Measuring Results From Training
                                                                                                                                                                          81. Media and Public Relations
                                                                                                                                                                          82. Meeting Management
                                                                                                                                                                          83. Middle Manager
                                                                                                                                                                          84. Millennial Onboarding
                                                                                                                                                                          85. mLearning Essentials
                                                                                                                                                                          86. Motivating Your Sales Team
                                                                                                                                                                          87. Multi-Level Marketing
                                                                                                                                                                          88. Negotiation Skills
                                                                                                                                                                          89. Networking Outside the Company
                                                                                                                                                                          90. Networking Within the Company
                                                                                                                                                                          91. Office Health and Safety
                                                                                                                                                                          92. Office Politics For Managers
                                                                                                                                                                          93. Organizational Skills
                                                                                                                                                                          94. Overcoming Sales Objections
                                                                                                                                                                          95. Performance Management
                                                                                                                                                                          96. Personal Branding
                                                                                                                                                                          97. Personal Productivity
                                                                                                                                                                          98. Presentation Skills
                                                                                                                                                                          99. Project Management
                                                                                                                                                                          100. Proposal Writing
                                                                                                                                                                          101. Prospecting and Lead Generation
                                                                                                                                                                          102. Public Speaking
                                                                                                                                                                          103. Recognizing Employee Excellence
                                                                                                                                                                          104. Respect in the Workplace
                                                                                                                                                                          105. Responsibility in the Workplace
                                                                                                                                                                          106. Risk Assessment and Management
                                                                                                                                                                          107. Safety in the Workplace
                                                                                                                                                                          108. Sales Fundamentals
                                                                                                                                                                          109. Self-Leadership
                                                                                                                                                                          110. Sensitivity Training
                                                                                                                                                                          111. Servant Leadership
                                                                                                                                                                          112. Social Intelligence
                                                                                                                                                                          113. Social Learning
                                                                                                                                                                          114. Social Media In The Workplace
                                                                                                                                                                          115. Social Media Marketing
                                                                                                                                                                          116. Stress Management
                                                                                                                                                                          117. Supervising Others
                                                                                                                                                                          118. Supply Chain Management
                                                                                                                                                                          119. Taking Initiative
                                                                                                                                                                          120. Talent Management
                                                                                                                                                                          121. Team Building For Managers
                                                                                                                                                                          122. Team Building Through Chemistry
                                                                                                                                                                          123. Teamwork and Team Building
                                                                                                                                                                          124. Telephone Etiquette
                                                                                                                                                                          125. Telework And Telecommuting
                                                                                                                                                                          126. Ten Soft Skills You Need
                                                                                                                                                                          127. The Cloud and Business
                                                                                                                                                                          128. Time Management
                                                                                                                                                                          129. Top 10 Sales Secrets
                                                                                                                                                                          130. Trade Show Staff Training
                                                                                                                                                                          131. Train-The-Trainer
                                                                                                                                                                          132. Trust Building and Resilience Development
                                                                                                                                                                          133. Unconscious Bias
                                                                                                                                                                          134. Universal Safety Practices
                                                                                                                                                                          135. Virtual Team Building and Management
                                                                                                                                                                          136. Work-Life Balance
                                                                                                                                                                          137. Workplace Bullying
                                                                                                                                                                          138. Workplace Harassment
                                                                                                                                                                          139. Workplace Violence