Multi-Level Marketing

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Multi-Level Marketing

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited.

With our Multi-Level Marketing workshop, your participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.


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Everything you need to teach a one-day workshop for Multi-Level Marketing:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Multi-Level Marketing Outline:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: How Does Multi-Level Marketing Work
  • Networking Marketing
  • Independent Agents
  • Commission-Based
  • Agents Recruit New Agents
  • Case Study
  • Module Two: Review Questions
Module Three: Building a Contact List
  • Leverage Personal Networks
  • Warm Lists
  • Internet Lead Generation
  • Purchasing Lead Lists
  • Case Study
  • Module Three: Review Questions
Module Four: Recruiting New Agents (I)
  • Draw on Personal and Professional Network
  • Recruit Satisfied Customers
  • Recruit Those Who Seek Work Flexibility
  • Stress Benefits of Being Agent
  • Case Study
  • Module Four: Review Questions
Module Five: Recruiting New Agents (II)
  • Invitation to Marketing Presentation
  • Focus Presentation on Benefits
  • Showcase Success Stories
  • Provide Several Presentation Media
  • Case Study
  • Module Five: Review Questions
Module Six: Training MLM Agents
  • Sponsorship/Mentorship
  • Provide Training in Marketing
  • Provide Training in Recruitment
  • Provide Ethics Training
  • Case Study
  • Module Six: Review Questions
              Module Seven: Sponsorship/Mentorship
              • Pair New Agents with Mentors
              • Benefits of Sponsorship/Mentorship to Mentee
              • Benefits of Sponsorship/Mentorship to Mentor
              • Best Mentorship Practices
              • Case Study
              • Module Seven: Review Questions
              Module Eight: Provide Marketing Presentation Training
              • Provide Training in Presentations
              • Provide Copies of Marketing Presentation
              • New Recruits Practice Presentation
              • Offer Marketing Resources
              • Case Study
              • Module Eight: Review Questions
              Module Nine: Provide Social Media Training
              • Social Media is Key to Networking!
              • Websites and Blogs
              • Facebook and Twitter
              • LinkedIn
              • Case Study
              • Module Nine: Review Questions
              Module Ten: Provide Training in Recruitment
              • Building a Contact List
              • Leveraging Personal and Professional Networks
              • Provide Presentation/ “Elevator speech” Training
              • Discuss Follow-up
              • Case Study
              • Module Ten: Review Questions
              Module Eleven: Provide Ethics Training
              • MLM and Bad Rap for Ethics
              • Only Follow-up if Opted In
              • Keeping the Sales Pitch Honest
              • Keep Expectations Realistic
              • Case Study
              • Module Eleven: Review Questions
              Module Twelve: Wrapping Up
              • Words from the Wise
              • Review of Parking Lot
              • Lessons Learned
              • Completion of Action Plans and Evaluations
              • Recommended Reading

                          Administrative Skills

                          1. Administrative Office Procedures
                          2. Administrative Support
                          3. Archiving and Records Management
                          4. Basic Bookkeeping
                          5. Business Writing
                          6. Collaborative Business Writing
                          7. Executive and Personal Assistants
                          8. Meeting Management
                          9. Organizational Skills
                          10. Social Media In The Workplace
                          11. Supply Chain Management

                          Career Development

                          1. Assertiveness And Self-Confidence
                          2. Communication Strategies
                          3. Creative Problem Solving
                          4. Developing Creativity
                          5. Digital Citizenship
                          6. Entrepreneurship
                          7. Interpersonal Skills
                          8. mLearning Essentials
                          9. Negotiation Skills
                          10. Personal Branding
                          11. Project Management
                          12. Telework And Telecommuting
                          13. Ten Soft Skills You Need
                          14. The Cloud and Business
                          15. Time Management
                          16. Women in Leadership

                          Human Resources

                          1. Business Succession Planning
                          2. Contract Management
                          3. Crisis Management
                          4. Developing a Lunch and Learn
                          5. Diversity and Inclusion
                          6. Employee Onboarding
                          7. Employee Recruitment
                          8. Employee Termination Processes
                          9. Generation Gaps
                          10. Health and Wellness at Work
                          11. Hiring Strategies
                          12. Human Resource Management
                          13. Managing Workplace Harassment
                          14. Measuring Results From Training
                          15. Millennial Onboarding
                          16. Office Health And Safety
                          17. Talent Management
                          18. Train-The-Trainer
                          19. Universal Safety Practices
                          20. Workplace Diversity
                          21. Workplace Harassment
                          22. Workplace Violence

                          Personal Development

                          1. Adult Learning - Mental Skills
                          2. Adult Learning - Physical Skills
                          3. Anger Management
                          4. Attention Management
                          5. Being A Likeable Boss
                          6. Critical Thinking
                          7. Emotional Intelligence
                          8. Goal Setting and Getting Things Done
                          9. Improving Mindfulness
                          10. Improving Self-Awareness
                          11. Increasing Your Happiness
                          12. Job Search Skills
                          13. Life Coaching Essentials
                          14. Managing Personal Finances
                          15. Managing Workplace Anxiety
                          16. Personal Productivity
                          17. Public Speaking
                          18. Social Intelligence
                          19. Social Learning
                          20. Stress Management
                          21. Taking Initiative
                          22. Work-Life Balance

                          Sales And Marketing

                          1. Body Language Basics
                          2. Call Center Training
                          3. Coaching Salespeople
                          4. Contact Center Training
                          5. Creating a Great Webinar
                          6. Employee Recognition
                          7. Event Planning
                          8. High Performance Teams Inside the Company
                          9. High Performance Teams Remote Workforce
                          10. In Person Sales
                          11. Internet Marketing Fundamentals
                          12. Marketing Basics
                          13. Media And Public Relations
                          14. Motivating Your Sales Team
                          15. Multi-Level Marketing
                          16. Overcoming Sales Objections
                          17. Presentation Skills
                          18. Proposal Writing
                          19. Prospecting and Lead Generation
                          20. Sales Fundamentals
                          21. Servant Leadership
                          22. Social Media Marketing
                          23. Telephone Etiquette
                          24. Top 10 Sales Secrets
                          25. Trade Show Staff Training

                          Supervisors And Managers

                          1. Budgets And Financial Reports
                          2. Coaching And Mentoring
                          3. Conducting Annual Employee Reviews
                          4. Developing New Managers
                          5. Employee Motivation
                          6. Facilitation Skills
                          7. Knowledge Management
                          8. Leadership And Influence
                          9. Lean Process And Six Sigma
                          10. Manager Management
                          11. Middle Manager
                          12. Office Politics For Managers
                          13. Performance Management
                          14. Self-Leadership
                          15. Supervising Others
                          16. Team Building Through Chemistry
                          17. Virtual Team Building And Management

                          Workplace Essentials

                          1. Appreciative Inquiry
                          2. Business Acumen
                          3. Business Ethics
                          4. Business Etiquette
                          5. Change Management
                          6. Civility In The Workplace
                          7. Conflict Resolution
                          8. Customer Service
                          9. Customer Support
                          10. Cyber Security
                          11. Delivering Constructive Criticism
                          12. Developing Corporate Behavior
                          13. Handling a Difficult Customer
                          14. Networking Outside the Company
                          15. Networking Within the Company
                          16. Risk Assessment and Management
                          17. Safety In The Workplace
                          18. Team Building For Managers
                          19. Teamwork And Team Building

                          Microsoft Office Specialist (MOS)

                          1. Access 2016 Essentials
                          2. Excel 2016 Essentials
                          3. Outlook 2016 Essentials
                          4. PowerPoint 2016 Essentials
                          5. Word 2016 Essentials
                          6. Excel 2016 Expert
                          7. Word 2016 Expert