Media And Public Relations

  • $499.00
    Unit price per 


Media And Public Relations

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.


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Everything you need to teach a one-day workshop for Media And Public Relations:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Media And Public Relations Outline:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: Networking for Success (I)
  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression
Module Three: Networking For Success (II)
  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
Module Four: The Meet and Greet
  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)
Module Five: Dressing for Success
  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
Module Six: Writing
  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
Module Seven: Setting Goals
  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
Module Eight: Media Relations
  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
Module Eleven: Employee Communications
  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
Module Twelve: Wrapping Up
  • Overview
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

Administrative Skills

  1. Administrative Office Procedures
  2. Administrative Support
  3. Archiving and Records Management
  4. Basic Bookkeeping
  5. Business Writing
  6. Collaborative Business Writing
  7. Executive and Personal Assistants
  8. Meeting Management
  9. Organizational Skills
  10. Social Media In The Workplace
  11. Supply Chain Management

Career Development

  1. Assertiveness And Self-Confidence
  2. Communication Strategies
  3. Creative Problem Solving
  4. Developing Creativity
  5. Digital Citizenship
  6. Entrepreneurship
  7. Interpersonal Skills
  8. mLearning Essentials
  9. Negotiation Skills
  10. Personal Branding
  11. Project Management
  12. Telework And Telecommuting
  13. Ten Soft Skills You Need
  14. The Cloud and Business
  15. Time Management
  16. Women in Leadership

Human Resources

  1. Business Succession Planning
  2. Contract Management
  3. Crisis Management
  4. Developing a Lunch and Learn
  5. Diversity and Inclusion
  6. Employee Onboarding
  7. Employee Recruitment
  8. Employee Termination Processes
  9. Generation Gaps
  10. Health and Wellness at Work
  11. Hiring Strategies
  12. Human Resource Management
  13. Managing Workplace Harassment
  14. Measuring Results From Training
  15. Millennial Onboarding
  16. Office Health And Safety
  17. Talent Management
  18. Train-The-Trainer
  19. Universal Safety Practices
  20. Workplace Diversity
  21. Workplace Harassment
  22. Workplace Violence

Personal Development

  1. Adult Learning - Mental Skills
  2. Adult Learning - Physical Skills
  3. Anger Management
  4. Attention Management
  5. Being A Likeable Boss
  6. Critical Thinking
  7. Emotional Intelligence
  8. Goal Setting and Getting Things Done
  9. Improving Mindfulness
  10. Improving Self-Awareness
  11. Increasing Your Happiness
  12. Job Search Skills
  13. Life Coaching Essentials
  14. Managing Personal Finances
  15. Managing Workplace Anxiety
  16. Personal Productivity
  17. Public Speaking
  18. Social Intelligence
  19. Social Learning
  20. Stress Management
  21. Taking Initiative
  22. Work-Life Balance

Sales And Marketing

  1. Body Language Basics
  2. Call Center Training
  3. Coaching Salespeople
  4. Contact Center Training
  5. Creating a Great Webinar
  6. Employee Recognition
  7. Event Planning
  8. High Performance Teams Inside the Company
  9. High Performance Teams Remote Workforce
  10. In Person Sales
  11. Internet Marketing Fundamentals
  12. Marketing Basics
  13. Media And Public Relations
  14. Motivating Your Sales Team
  15. Multi-Level Marketing
  16. Overcoming Sales Objections
  17. Presentation Skills
  18. Proposal Writing
  19. Prospecting and Lead Generation
  20. Sales Fundamentals
  21. Servant Leadership
  22. Social Media Marketing
  23. Telephone Etiquette
  24. Top 10 Sales Secrets
  25. Trade Show Staff Training

Supervisors And Managers

  1. Budgets And Financial Reports
  2. Coaching And Mentoring
  3. Conducting Annual Employee Reviews
  4. Developing New Managers
  5. Employee Motivation
  6. Facilitation Skills
  7. Knowledge Management
  8. Leadership And Influence
  9. Lean Process And Six Sigma
  10. Manager Management
  11. Middle Manager
  12. Office Politics For Managers
  13. Performance Management
  14. Self-Leadership
  15. Supervising Others
  16. Team Building Through Chemistry
  17. Virtual Team Building And Management

Workplace Essentials

  1. Appreciative Inquiry
  2. Business Acumen
  3. Business Ethics
  4. Business Etiquette
  5. Change Management
  6. Civility In The Workplace
  7. Conflict Resolution
  8. Customer Service
  9. Customer Support
  10. Cyber Security
  11. Delivering Constructive Criticism
  12. Developing Corporate Behavior
  13. Handling a Difficult Customer
  14. Networking Outside the Company
  15. Networking Within the Company
  16. Risk Assessment and Management
  17. Safety In The Workplace
  18. Team Building For Managers
  19. Teamwork And Team Building

Microsoft Office Specialist (MOS)

  1. Access 2016 Essentials
  2. Excel 2016 Essentials
  3. Outlook 2016 Essentials
  4. PowerPoint 2016 Essentials
  5. Word 2016 Essentials
  6. Excel 2016 Expert
  7. Word 2016 Expert