Media And Public Relations

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    Unit price per 


Media And Public Relations

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.


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Everything you need to teach a one-day workshop for Media And Public Relations:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Media And Public Relations Outline:

Module One: Getting Started
  • Icebreaker
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
Module Two: Networking for Success (I)
  • Overview
  • Creating an Effective Introduction
  • Making a Great First Impression
Module Three: Networking For Success (II)
  • Overview
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
Module Four: The Meet and Greet
  • Overview
  • The Three-Step Process
  • The Four Levels of Conversation
  • Case Study (I)
  • Case Study (II)
Module Five: Dressing for Success
  • Overview
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
Module Six: Writing
  • Overview
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
Module Seven: Setting Goals
  • Overview
  • Understanding Goals
  • SMART Goals
  • Helping Others with Goal Setting
Module Eight: Media Relations
  • Overview
  • Television
  • Print
  • Web Presence, Blogs & the Internet
Module Nine: Issues and Crisis Communication Planning
  • Overview
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
Module Ten: Social Media (The PR Toolkit)
  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
Module Eleven: Employee Communications
  • Overview
  • Verbal Communication
  • Non-Verbal Communication Skills
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
Module Twelve: Wrapping Up
  • Overview
  • Words from the Wise
  • Review of Parking Lot
  • Lessons Learned
  • Completion of Action Plans and Evaluations

Other Course Kits Available:

  1. Accountability in the Workplace
  2. Administrative Office Procedures
  3. Administrative Support
  4. Adult Learning - Mental Skills
  5. Adult Learning - Physical Skills
  6. Anger Management
  7. Appreciative Inquiry
  8. Archiving and Records Management
  9. Attention Management
  10. Basic Bookkeeping
  11. Being a Likeable Boss
  12. Body Language Basics
  13. Budgets and Financial Reports
  14. Building Confidence and Assertiveness
  15. Business Acumen
  16. Business Ethics
  17. Business Etiquette
  18. Business Succession Planning
  19. Business Writing
  20. Call Center Training
  21. Change Management
  22. Civility in the Workplace
  23. Coaching and Mentoring
  24. Coaching Salespeople
  25. Collaborative Business Writing
  26. Communication Strategies
  27. Conducting Annual Employee Reviews
  28. Conflict Resolution
  29. Contact Center Training
  30. Contract Management
  31. Creating a Great Webinar
  32. Creative Problem Solving
  33. Creativity: Thinking Outside the Box
  34. Crisis Management
  35. Critical Thinking
  36. Customer Service
  37. Customer Support
  38. Cyber Security
  39. Delivering Constructive Criticism
  40. Developing a Lunch and Learn
  41. Developing Corporate Behavior
  42. Developing Creativity
  43. Developing Emotional Intelligence
  44. Developing New Managers
  45. Digital Citizenship
  46. Diversity, Equity and Inclusion
  47. Employee Motivation
  48. Employee Onboarding
  49. Employee Recruitment
  50. Employee Termination Processes
  51. Entrepreneurship
  52. Event Planning
  53. Executive and Personal Assistants
  54. Facilitation Skills
  55. Generation Gaps
  56. Goal Setting and Getting Things Done
  57. Handling a Difficult Customer
  58. Health and Wellness at Work
  59. High Performance Teams Inside the Company
  60. High Performance Teams Remote Workforce
  61. Hiring Strategies
  62. Human Resource Management
  63. Improving Mindfulness
  64. Improving Self-Awareness
  65. In Person Sales
  66. Increasing Your Happiness
  67. Internet Marketing Fundamentals
  68. Interpersonal Skills
  69. Job Search Skills
  70. Knowledge Management
  71. Leadership and Influence
  72. Leadership Development for Women
  73. Lean Six Sigma
  74. Life Coaching Essentials
  75. Manager Management
  76. Managing Personal Finances
  77. Managing Workplace Anxiety
  78. Managing Workplace Harassment
  79. Marketing Basics
  80. Measuring Results From Training
  81. Media and Public Relations
  82. Meeting Management
  83. Middle Manager
  84. Millennial Onboarding
  85. mLearning Essentials
  86. Motivating Your Sales Team
  87. Multi-Level Marketing
  88. Negotiation Skills
  89. Networking Outside the Company
  90. Networking Within the Company
  91. Office Health and Safety
  92. Office Politics For Managers
  93. Organizational Skills
  94. Overcoming Sales Objections
  95. Performance Management
  96. Personal Branding
  97. Personal Productivity
  98. Presentation Skills
  99. Project Management
  100. Proposal Writing
  101. Prospecting and Lead Generation
  102. Public Speaking
  103. Recognizing Employee Excellence
  104. Respect in the Workplace
  105. Responsibility in the Workplace
  106. Risk Assessment and Management
  107. Safety in the Workplace
  108. Sales Fundamentals
  109. Self-Leadership
  110. Sensitivity Training
  111. Servant Leadership
  112. Social Intelligence
  113. Social Learning
  114. Social Media In The Workplace
  115. Social Media Marketing
  116. Stress Management
  117. Supervising Others
  118. Supply Chain Management
  119. Taking Initiative
  120. Talent Management
  121. Team Building For Managers
  122. Team Building Through Chemistry
  123. Teamwork and Team Building
  124. Telephone Etiquette
  125. Telework And Telecommuting
  126. Ten Soft Skills You Need
  127. The Cloud and Business
  128. Time Management
  129. Top 10 Sales Secrets
  130. Trade Show Staff Training
  131. Train-The-Trainer
  132. Trust Building and Resilience Development
  133. Unconscious Bias
  134. Universal Safety Practices
  135. Virtual Team Building and Management
  136. Work-Life Balance
  137. Workplace Bullying
  138. Workplace Harassment
  139. Workplace Violence