Internet Marketing Fundamentals

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Internet Marketing Fundamentals

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer's dream come true, especially with Social Media, as you have a low cost marketing tool that can reach a large audience.

Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals.


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Everything you need to teach a one-day workshop for Internet Marketing Fundamentals:

  • Training Manuals
  • PowerPoint Slides
  • Instructor's Guide
  • Quick Reference Job Aids
  • Icebreakers, Activities,
     & Exercise Files
  • Pre-Assignments,
    Pre-/Post-Assessments
  • Promotional Advertorials
  • Lesson Plans with Flip Chart Notes


Also available: training video clips, editable books, audiobook workshops, e-learning, and cloud-based LMS.

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Internet Marketing Fundamentals Outline:

Module One: Getting Started
  • Housekeeping Items
  • The Parking Lot
  • Workshop Objectives
  • Pre-Assignment
  • Action Plans and Evaluations
Module Two: SWOT Analysis in Marketing
  • Strength
  • Weaknesses
  • Opportunities
  • Threats
  • Case Study
  • Module Two: Review Questions
Module Three: Marketing Research
  • Consume All Media
  • Finding the Right Price
  • Product Development and Improvement
  • Identify Your Target Audience
  • Case Study
  • Module Three: Review Questions
Module Four: Real Time Marketing
  • Dynamic Content
  • Engagement Builds Followers
  • Constant Readiness and Monitoring
  • The Time the Place and the Media
  • Case Study
  • Module Four: Review Questions
Module Five: Brand Management
  • Every Interaction Counts
  • Consistent Through all Media
  • Unique Qualities
  • Needs to be Actively Managed
  • Case Study
  • Module Five: Review Questions
Module Six: Social Media (I)
  • You are Building a Community
  • A Personal Touch
  • Brand Champions
  • Make it Easy to Share
  • Case Study
  • Module Six: Review Questions
                                                                                                                        Module Seven: SEO Basics
                                                                                                                        • Relevant and Original Content
                                                                                                                        • Keywords
                                                                                                                        • Value Proposition
                                                                                                                        • Linking
                                                                                                                        • Case Study
                                                                                                                        • Module Seven: Review Questions
                                                                                                                        Module Eight: Social Media (II)
                                                                                                                        • Content is King
                                                                                                                        • Blog and Interact
                                                                                                                        • Webinars
                                                                                                                        • Constant Monitoring
                                                                                                                        • Case Study
                                                                                                                        • Module Eight: Review Questions
                                                                                                                        Module Nine: Website Characteristics
                                                                                                                        • SEO Optimization
                                                                                                                        • Landing Page
                                                                                                                        • Analytics
                                                                                                                        • Mobile and Tablet Friendly
                                                                                                                        • Case Study
                                                                                                                        • Module Nine: Review Questions
                                                                                                                        Module Ten: Capturing Leads
                                                                                                                        • Lead Management and Generation
                                                                                                                        • Give Something Away
                                                                                                                        • Quality vs. Quantity
                                                                                                                        • Capture Repeat Customers
                                                                                                                        • Case Study
                                                                                                                        • Module Ten: Review Questions
                                                                                                                        Module Eleven: Campaign Characteristics
                                                                                                                        • Tailored for Your Audience
                                                                                                                        • Use Powerful Words
                                                                                                                        • The 4 W’s of a Campaign
                                                                                                                        • Monitor and Tweak
                                                                                                                        • Case Study
                                                                                                                        • Module Eleven: Review Questions
                                                                                                                        Module Twelve: Wrapping Up
                                                                                                                        • Words from the Wise
                                                                                                                        • Review of Parking Lot
                                                                                                                        • Lessons Learned
                                                                                                                        • Completion of Action Plans and Evaluations

                                                                                                                                                                                                                                        Other Course Kits Available:

                                                                                                                                                                                                                                        1. Accountability in the Workplace
                                                                                                                                                                                                                                        2. Administrative Office Procedures
                                                                                                                                                                                                                                        3. Administrative Support
                                                                                                                                                                                                                                        4. Adult Learning - Mental Skills
                                                                                                                                                                                                                                        5. Adult Learning - Physical Skills
                                                                                                                                                                                                                                        6. Anger Management
                                                                                                                                                                                                                                        7. Appreciative Inquiry
                                                                                                                                                                                                                                        8. Archiving and Records Management
                                                                                                                                                                                                                                        9. Attention Management
                                                                                                                                                                                                                                        10. Basic Bookkeeping
                                                                                                                                                                                                                                        11. Being a Likeable Boss
                                                                                                                                                                                                                                        12. Body Language Basics
                                                                                                                                                                                                                                        13. Budgets and Financial Reports
                                                                                                                                                                                                                                        14. Building Confidence and Assertiveness
                                                                                                                                                                                                                                        15. Business Acumen
                                                                                                                                                                                                                                        16. Business Ethics
                                                                                                                                                                                                                                        17. Business Etiquette
                                                                                                                                                                                                                                        18. Business Succession Planning
                                                                                                                                                                                                                                        19. Business Writing
                                                                                                                                                                                                                                        20. Call Center Training
                                                                                                                                                                                                                                        21. Change Management
                                                                                                                                                                                                                                        22. Civility in the Workplace
                                                                                                                                                                                                                                        23. Coaching and Mentoring
                                                                                                                                                                                                                                        24. Coaching Salespeople
                                                                                                                                                                                                                                        25. Collaborative Business Writing
                                                                                                                                                                                                                                        26. Communication Strategies
                                                                                                                                                                                                                                        27. Conducting Annual Employee Reviews
                                                                                                                                                                                                                                        28. Conflict Resolution
                                                                                                                                                                                                                                        29. Contact Center Training
                                                                                                                                                                                                                                        30. Contract Management
                                                                                                                                                                                                                                        31. Creating a Great Webinar
                                                                                                                                                                                                                                        32. Creative Problem Solving
                                                                                                                                                                                                                                        33. Creativity: Thinking Outside the Box
                                                                                                                                                                                                                                        34. Crisis Management
                                                                                                                                                                                                                                        35. Critical Thinking
                                                                                                                                                                                                                                        36. Customer Service
                                                                                                                                                                                                                                        37. Customer Support
                                                                                                                                                                                                                                        38. Cyber Security
                                                                                                                                                                                                                                        39. Delivering Constructive Criticism
                                                                                                                                                                                                                                        40. Developing a Lunch and Learn
                                                                                                                                                                                                                                        41. Developing Corporate Behavior
                                                                                                                                                                                                                                        42. Developing Creativity
                                                                                                                                                                                                                                        43. Developing Emotional Intelligence
                                                                                                                                                                                                                                        44. Developing New Managers
                                                                                                                                                                                                                                        45. Digital Citizenship
                                                                                                                                                                                                                                        46. Diversity, Equity and Inclusion
                                                                                                                                                                                                                                        47. Employee Motivation
                                                                                                                                                                                                                                        48. Employee Onboarding
                                                                                                                                                                                                                                        49. Employee Recruitment
                                                                                                                                                                                                                                        50. Employee Termination Processes
                                                                                                                                                                                                                                        51. Entrepreneurship
                                                                                                                                                                                                                                        52. Event Planning
                                                                                                                                                                                                                                        53. Executive and Personal Assistants
                                                                                                                                                                                                                                        54. Facilitation Skills
                                                                                                                                                                                                                                        55. Generation Gaps
                                                                                                                                                                                                                                        56. Goal Setting and Getting Things Done
                                                                                                                                                                                                                                        57. Handling a Difficult Customer
                                                                                                                                                                                                                                        58. Health and Wellness at Work
                                                                                                                                                                                                                                        59. High Performance Teams Inside the Company
                                                                                                                                                                                                                                        60. High Performance Teams Remote Workforce
                                                                                                                                                                                                                                        61. Hiring Strategies
                                                                                                                                                                                                                                        62. Human Resource Management
                                                                                                                                                                                                                                        63. Improving Mindfulness
                                                                                                                                                                                                                                        64. Improving Self-Awareness
                                                                                                                                                                                                                                        65. In Person Sales
                                                                                                                                                                                                                                        66. Increasing Your Happiness
                                                                                                                                                                                                                                        67. Internet Marketing Fundamentals
                                                                                                                                                                                                                                        68. Interpersonal Skills
                                                                                                                                                                                                                                        69. Job Search Skills
                                                                                                                                                                                                                                        70. Knowledge Management
                                                                                                                                                                                                                                        71. Leadership and Influence
                                                                                                                                                                                                                                        72. Leadership Development for Women
                                                                                                                                                                                                                                        73. Lean Six Sigma
                                                                                                                                                                                                                                        74. Life Coaching Essentials
                                                                                                                                                                                                                                        75. Manager Management
                                                                                                                                                                                                                                        76. Managing Personal Finances
                                                                                                                                                                                                                                        77. Managing Workplace Anxiety
                                                                                                                                                                                                                                        78. Managing Workplace Harassment
                                                                                                                                                                                                                                        79. Marketing Basics
                                                                                                                                                                                                                                        80. Measuring Results From Training
                                                                                                                                                                                                                                        81. Media and Public Relations
                                                                                                                                                                                                                                        82. Meeting Management
                                                                                                                                                                                                                                        83. Middle Manager
                                                                                                                                                                                                                                        84. Millennial Onboarding
                                                                                                                                                                                                                                        85. mLearning Essentials
                                                                                                                                                                                                                                        86. Motivating Your Sales Team
                                                                                                                                                                                                                                        87. Multi-Level Marketing
                                                                                                                                                                                                                                        88. Negotiation Skills
                                                                                                                                                                                                                                        89. Networking Outside the Company
                                                                                                                                                                                                                                        90. Networking Within the Company
                                                                                                                                                                                                                                        91. Office Health and Safety
                                                                                                                                                                                                                                        92. Office Politics For Managers
                                                                                                                                                                                                                                        93. Organizational Skills
                                                                                                                                                                                                                                        94. Overcoming Sales Objections
                                                                                                                                                                                                                                        95. Performance Management
                                                                                                                                                                                                                                        96. Personal Branding
                                                                                                                                                                                                                                        97. Personal Productivity
                                                                                                                                                                                                                                        98. Presentation Skills
                                                                                                                                                                                                                                        99. Project Management
                                                                                                                                                                                                                                        100. Proposal Writing
                                                                                                                                                                                                                                        101. Prospecting and Lead Generation
                                                                                                                                                                                                                                        102. Public Speaking
                                                                                                                                                                                                                                        103. Recognizing Employee Excellence
                                                                                                                                                                                                                                        104. Respect in the Workplace
                                                                                                                                                                                                                                        105. Responsibility in the Workplace
                                                                                                                                                                                                                                        106. Risk Assessment and Management
                                                                                                                                                                                                                                        107. Safety in the Workplace
                                                                                                                                                                                                                                        108. Sales Fundamentals
                                                                                                                                                                                                                                        109. Self-Leadership
                                                                                                                                                                                                                                        110. Sensitivity Training
                                                                                                                                                                                                                                        111. Servant Leadership
                                                                                                                                                                                                                                        112. Social Intelligence
                                                                                                                                                                                                                                        113. Social Learning
                                                                                                                                                                                                                                        114. Social Media In The Workplace
                                                                                                                                                                                                                                        115. Social Media Marketing
                                                                                                                                                                                                                                        116. Stress Management
                                                                                                                                                                                                                                        117. Supervising Others
                                                                                                                                                                                                                                        118. Supply Chain Management
                                                                                                                                                                                                                                        119. Taking Initiative
                                                                                                                                                                                                                                        120. Talent Management
                                                                                                                                                                                                                                        121. Team Building For Managers
                                                                                                                                                                                                                                        122. Team Building Through Chemistry
                                                                                                                                                                                                                                        123. Teamwork and Team Building
                                                                                                                                                                                                                                        124. Telephone Etiquette
                                                                                                                                                                                                                                        125. Telework And Telecommuting
                                                                                                                                                                                                                                        126. Ten Soft Skills You Need
                                                                                                                                                                                                                                        127. The Cloud and Business
                                                                                                                                                                                                                                        128. Time Management
                                                                                                                                                                                                                                        129. Top 10 Sales Secrets
                                                                                                                                                                                                                                        130. Trade Show Staff Training
                                                                                                                                                                                                                                        131. Train-The-Trainer
                                                                                                                                                                                                                                        132. Trust Building and Resilience Development
                                                                                                                                                                                                                                        133. Unconscious Bias
                                                                                                                                                                                                                                        134. Universal Safety Practices
                                                                                                                                                                                                                                        135. Virtual Team Building and Management
                                                                                                                                                                                                                                        136. Work-Life Balance
                                                                                                                                                                                                                                        137. Workplace Bullying
                                                                                                                                                                                                                                        138. Workplace Harassment
                                                                                                                                                                                                                                        139. Workplace Violence