Hailey Conley has over 5 years of experience in customer service from a diverse range of industries. As Junior Sales Representative, she manages inbound leads from across North America. In this week’s blog post, Hailey shares our customer profiles and how our diverse clientele can benefit from white-label training materials.

With our expansive (and ever-growing) collection of courseware, there is training content that anyone can benefit from providing or receiving no matter what industry or organization type. At Corporate Training Materials, we strive to understand our different types of customers and how we can fulfil their needs to meet their organizational goals. In this week’s blog post, we reveal our customer profiles to show how flexible and multifaceted our training materials can be.

Please note: Our customers go far beyond these categories, and there are countless ways different types of organizations can benefit from our training materials. We hope this blog post can serve as a baseline and spark some inspiration. 

Learn how our training materials can benefit your specific needs with our customer profiles below.

Life Coach/Trainer 

Life coaches (sometimes simply known as trainers) provide an integral service that contributes to the success of their personal development. Life coaches are defined as professionals who work to help their clients maximize their full potential and reach their desired results. Every life coach has their own style and spin on how they provide their services, and generally have their own specializations in niche topics based on their education and professional experience.

As wellness professionals, life coaches assist people in attaining greater fulfillment in may facets of their lives. This influences both personal and professional development. By helping clients establish objectives and identify their challenges, life coaches can provide strategies to overcome obstacles and achieve sustainable success that suits their clients’ strengths.

As a life coach, you understand that people come to you to seek out guidance for major changes in their life, such as a career pivot, or simply to find ways to build a happier and healthier life. Life coaches help their clients overcome a variety of challenges such as stress, breaking bad habits, blocked creativity, or dissatisfaction.

With life coaches generally taking an all-encompassing approach, soft skills topics that are covered in our training materials can gives everything you need to provide effective business, executive, and leadership coaching.

If you are a life coach or freelance corporate trainer, our Soft Skills Library is exactly what you need to help your clients boost their personal and professional development through instructor-led training.

Business Consultants

People can get confused with how a consultant is different from a life coach, and while both are beneficial, they do have some distinct differences. Business consultants provide customized advice for professionals to accelerate their business. Life coaches have a personal development approach that can influence professional development. Business consultants focus on the improvement of your organization such as overcoming challenges or increasing revenue. Business consultants can also advise their clients on increasing their performance and efficiency. Business consultants provide a fresh, third-party perspective on how a business should be run for optimum success.

There are a variety of ways organizations can benefit from the services of a business consultant. They may be able to identify problems people internally can’t, or provide expertise in certain industries or fields. They may be aware of opportunities the organization can capitalize on. It's important to ensure business consultants have experience and previous success with companies similar to their clients.
Business consultants can use our training materials to have organized, proven content that effectively communicates actionable ways to improve their client’s organizations no matter what challenges they are facing. Our Workshop Training Library covers all the topics needed to help your clients take actionable steps to improving their skills and their business.

Small Business

Small businesses need training programs that are specific to their needs. Small businesses are defined as organizations or companies with 1 to 99 employees. Training may be more likely to be delivered internally by other senior level employees in the organization. This could be the business owner, or a human resources manager.

In small businesses, it is not uncommon for employees to take on broad job titles since there are less people to take on specialized roles. Because of this, there may be more skills gaps that to need to be filled as employees take on more tasks.

For example, in a larger organization, there may be an entire marketing department with dozens of people who work to market different products in different mediums (social media, traditional advertising, etc.). However, a smaller organization may only have one person responsible for marketing the entire organization. Someone like this may benefit from training to fill gaps their background may not cover. If someone specializes in social media marketing, but is responsible for marketing the entire organization, they would benefit from a marketing basics course, that covers a broader range of marketing topics to prepare them for other areas and styles of marketing.

Our instructor-led training materials can engage employees and will help them gain the skills they need expand on their current roles so they can take on more responsibilities and find continued professional success.

If you are looking to train for a small business, our Workshop Training Library will equip you with everything you need to be prepared to provide instructor-led training for your team so they can fill their skills gaps and expand on their roles.

Large Business/Organization

Large businesses are businesses with 500 employees or more. Any organization with a number of employees between small and large businesses is classified as a medium business, and may resonate with different components of small and large businesses based on their industry and specific needs.

Large businesses can benefit from our materials to provide baseline training on virtually every soft skills topic. Soft skills are a crucial part of what makes a strong employee in any organization, and impact how we communicate with colleagues, problem-solve, and are a contributing factor to the long-term success of your organization.⁠

While corporate businesses can highly benefit from our materials, there are many different types of large organizations that benefit from soft skills training materials. Universities and colleges can provide an academic and professional perspective through providing soft skills training for programs that typically focus more on hard skills in their training. An example of this is cosmetology schools. The main focus of a cosmetology program is to teach the specific skills of the services being provided. However, it is also crucial that cosmetologists can market themselves and have excellent customer service. Our customers have been able to use our training materials to give their students a competitive edge by providing professional, relevant corporate training.

While it can be great to get everyone together for in-person training, with a large business, this is not always possible (or cost-efficient). This is why large companies can benefit from online training, as it is designed to reach large groups of people from anywhere in the world. Our Learning Management System can host an unlimited number of learners depending on the plan you choose.

Already have an LMS but need content for it? Our eLearning Library is just what you need. eLearning is an efficient, cost-effective way to provide corporate training to large groups of employees. In fact, it typically requires 40 - 60% less employee time than learning in a traditional classroom setting. Our eLearning library consists of SCORM compliant versions of our courses, simply upload to your Learning Management System. eLearning a offers the option of self-paced learning, and the opportunities for flexibility are endless because it allows employees to participate anytime, anywhere.

Another viable option for large business training is commonly referred to as blended (or hybrid) learning. Blended learning is training that combines traditional face-to-face instruction and electronic learning. Before advancements in technology over the last several decades, in-person instructor-led training was the only way to provide engaging corporate training. The last year has led trainers to the opposite end of that spectrum, with eLearning being the only viable option for many instructors to continue training in the COVID-19 pandemic. Both eLearning and in-person instructor-led training have many benefits, but can be better suited to different learners, which may be beneficial to suit the wide range of learning preferences in a large company.

If you are a trainer/human resources manager for a large business, our eLearning Library is exactly what you need to provide convenient, instructorless training to your employees.


No matter the size or context of your organization, corporate training is your solution to boosting your team or client’s personal and professional development. Have we covered your profile in this blog post? If not, we are here to help you fulfil your specific training needs, simply contact us today to get started!

Posted by Katelyn Roy on

  • Tags: business coach training, business coaching, business skills, business skills training, business training, communcation as a trainer, consultant, corporate training, Creativity in the Workplace, delivering training, developing materials, eLearning, employee training, in-person training, Instructor-led training, Large business, Life Coach, Office, organization, Personal Branding Training, Presentation Skills, productivity, Sales Training, small business, Social Skills, soft skills, softskills, Successful Training, trainer

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